/* Clickstarters house tokens. Inter only. #dc2626 is the single accent. */

@font-face {
  font-family: Inter;
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("/fonts/inter-latin-400.woff2") format("woff2");
}

@font-face {
  font-family: Inter;
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url("/fonts/inter-latin-600.woff2") format("woff2");
}

@font-face {
  font-family: Inter;
  font-style: normal;
  font-weight: 800;
  font-display: swap;
  src: url("/fonts/inter-latin-800.woff2") format("woff2");
}

:root {
  --navy: #020617;
  --red: #dc2626;
  --ink: oklch(0.208 0.042 265.8);
  --red-dark: oklch(0.505 0.19 27.5);
  --red-deep: oklch(0.444 0.161 26.9);
  --tint: oklch(0.936 0.032 17.7);
  --tint-soft: oklch(0.971 0.013 17.4);
  --meta: oklch(0.554 0.035 257);
  --meta-on-navy: oklch(0.869 0.02 253);
  --line: oklch(0.929 0.013 255.5);
  --paper: oklch(0.984 0.003 247.9);
  --white: #fff;
  --check: oklch(0.627 0.17 149.2);
  --color-bg: var(--white);
  --color-surface: var(--paper);
  --color-ink: var(--ink);
  --color-brand: var(--red);
  --color-inverse: var(--navy);
  --ease-spring: cubic-bezier(0.16, 1, 0.3, 1);
  --space-2xs: 0.25rem;
  --space-xs: 0.5rem;
  --space-sm: 0.75rem;
  --space-md: 1rem;
  --space-lg: clamp(1.5rem, 1.2rem + 1vw, 2rem);
  --space-xl: clamp(2rem, 1.4rem + 2.2vw, 3rem);
  --space-2xl: clamp(3rem, 2rem + 3.2vw, 5.5rem);
  --measure: 40rem;
  --wrap: 1120px;
  --header: 4.5rem;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header) + 0.5rem);
}

body {
  margin: 0;
  font-family: Inter, "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-weight: 400;
  font-size: clamp(1rem, 0.96rem + 0.2vw, 1.0625rem);
  line-height: 1.6;
  color: var(--color-ink);
  background: var(--color-bg);
}

body.has-bar {
  padding-bottom: 5.25rem;
}

img {
  max-width: 100%;
  height: auto;
  display: block;
}

p {
  margin: 0 0 1rem;
}

h1,
h2,
h3 {
  font-weight: 800;
  letter-spacing: -0.03em;
  line-height: 0.95;
  text-wrap: balance;
  margin: 0 0 1rem;
  padding-bottom: 0.06em;
}

h1 {
  font-size: clamp(2.25rem, 1.4rem + 3.4vw, 4.75rem);
}

h2 {
  font-size: clamp(1.75rem, 1.2rem + 2.2vw, 3.25rem);
}

h3 {
  font-size: clamp(1.25rem, 1.1rem + 0.7vw, 1.75rem);
}

a {
  color: var(--red-dark);
}

:focus {
  outline: none;
}

:focus-visible {
  outline: 3px solid var(--color-brand);
  outline-offset: 3px;
}

.skip {
  position: absolute;
  left: var(--space-md);
  top: var(--space-xs);
  z-index: 80;
  background: var(--color-bg);
  color: var(--color-ink);
  font-weight: 600;
  text-decoration: none;
  padding: 0.6rem 0.8rem;
  transform: translateY(-150%);
  transition: transform 0.45s var(--ease-spring);
}

.skip:focus {
  transform: none;
}

.wrap {
  width: min(var(--wrap), calc(100% - clamp(1.25rem, 4vw, 2.5rem)));
  margin-inline: auto;
  container-type: inline-size;
  container-name: pane;
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  margin: 0 0 1rem;
  font-weight: 800;
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  line-height: 1.2;
  color: var(--ink);
}

.rule {
  width: 24px;
  height: 2px;
  background: var(--red);
  flex: none;
}

.gradient-text {
  color: var(--red);
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  background: var(--white);
  border-bottom: 1px solid var(--line);
  border-top: 2px solid var(--red);
}

.header-bar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: var(--header);
  gap: 1rem;
}

.brand {
  display: inline-flex;
  align-items: center;
  color: var(--ink);
  text-decoration: none;
}

.brand-name {
  font-weight: 800;
  letter-spacing: -0.03em;
  font-size: 1.25rem;
  line-height: 1;
  color: var(--ink);
}

.logo {
  height: 2.15rem;
  width: auto;
}

.footer-brand {
  display: inline-flex;
  background: var(--white);
  padding: 0.4rem 0.65rem;
  margin: 0 0 1rem;
}

.footer-brand .logo {
  height: 1.7rem;
}

.desktop-nav {
  display: none;
  align-items: center;
  gap: 1.35rem;
}

.desktop-nav > a,
.sol-menu summary,
.mobile-nav a {
  color: var(--ink);
  text-decoration: none;
  font-weight: 600;
  font-size: 0.9375rem;
}

.desktop-nav > a[aria-current="page"] {
  color: var(--red);
}

.sol-menu {
  position: relative;
}

.sol-menu summary {
  list-style: none;
  cursor: pointer;
  padding: 0.4rem 0;
}

.sol-menu summary::-webkit-details-marker {
  display: none;
}

.sol-menu summary::after {
  content: "";
  display: inline-block;
  width: 0.4rem;
  height: 0.4rem;
  margin-left: 0.4rem;
  border-right: 2px solid currentColor;
  border-bottom: 2px solid currentColor;
  transform: translateY(-0.15rem) rotate(45deg);
}

.sol-panel {
  position: absolute;
  top: calc(100% + 0.6rem);
  left: 0;
  width: 22rem;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: 0.4rem;
}

.sol-panel a {
  display: block;
  padding: 0.8rem 0.85rem;
  color: var(--ink);
  text-decoration: none;
  font-weight: 600;
  border-radius: 8px;
}

.sol-panel a:hover {
  background: var(--paper);
}

.sol-panel a[aria-current="page"] {
  color: var(--red);
}

.menu-toggle {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  min-height: 44px;
  padding: 0.4rem 0.2rem;
  background: transparent;
  border: 0;
  color: var(--ink);
  font: inherit;
  font-weight: 600;
  cursor: pointer;
}

.menu-bars,
.menu-bars::before,
.menu-bars::after {
  display: block;
  width: 1.1rem;
  height: 2px;
  background: var(--ink);
  position: relative;
}

.menu-bars::before,
.menu-bars::after {
  content: "";
  position: absolute;
  left: 0;
}

.menu-bars::before {
  top: -6px;
}

.menu-bars::after {
  top: 6px;
}

.mobile-nav {
  border-top: 1px solid var(--line);
  padding: 0.4rem 0 1rem;
  opacity: 1;
  transform: none;
  transition:
    opacity 0.4s var(--ease-spring),
    transform 0.45s var(--ease-spring),
    display 0.45s allow-discrete;
}

@starting-style {
  .mobile-nav {
    opacity: 0;
    transform: translateY(-0.75rem);
  }
}

.mobile-nav a {
  display: block;
  padding: 0.85rem 0;
  border-bottom: 1px solid var(--line);
}

.mobile-nav a[aria-current="page"] {
  color: var(--red);
}

.mobile-nav .btn {
  width: 100%;
  margin-top: 1rem;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.4rem;
  min-height: 48px;
  padding: 0.75rem 1.1rem;
  background: var(--color-brand);
  color: var(--white);
  border: 1px solid var(--color-brand);
  border-radius: 8px;
  font: inherit;
  font-weight: 600;
  text-decoration: none;
  cursor: pointer;
  text-align: center;
  transition:
    transform 0.45s var(--ease-spring),
    box-shadow 0.45s var(--ease-spring);
}

.btn:hover {
  background: var(--red-dark);
  border-color: var(--red-dark);
  color: var(--white);
  transform: translateY(-2px);
  box-shadow: 0 0 0 3px color-mix(in oklch, var(--red) 32%, transparent);
}

.btn:active {
  transform: scale(0.97);
}

.btn-line {
  background: transparent;
  color: var(--white);
  border-color: rgba(255, 255, 255, 0.55);
}

.btn-line:hover {
  background: transparent;
  border-color: var(--white);
  color: var(--white);
}

.btn-secondary {
  background: var(--white);
  color: var(--ink);
  border-color: var(--line);
}

.btn-secondary:hover {
  background: var(--white);
  color: var(--ink);
  border-color: var(--ink);
}

.actions {
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
  margin-top: 1.5rem;
}

.hero {
  position: relative;
  min-height: calc(100svh - var(--header));
  overflow: hidden;
  background: var(--navy);
  color: var(--white);
}

.hero-photo {
  --photo-x: 46%;
  --photo-y: 34%;
  --hero-extra: 3.75rem;
  --hero-top: -1.875rem;
  position: absolute;
  inset: 0;
  margin: 0;
  overflow: hidden;
  background-color: var(--navy);
  background-position: var(--photo-x) var(--photo-y);
}

.hero-photo img {
  position: absolute;
  left: 0;
  top: var(--hero-top);
  width: 100%;
  height: calc(100% + var(--hero-extra));
  max-width: none;
  object-fit: cover;
  object-position: var(--photo-x) var(--photo-y);
  background-position: var(--photo-x) var(--photo-y);
}

.hero-copy {
  position: absolute;
  z-index: 2;
  left: 1rem;
  right: 1rem;
  bottom: calc(5.6rem + 0.85rem);
  max-width: 20rem;
  margin: 0;
  padding: 0;
  background: transparent;
  color: var(--white);
  text-shadow:
    0 1px 1px rgba(0, 0, 0, 0.95),
    0 2px 4px rgba(0, 0, 0, 0.9),
    0 8px 18px rgba(0, 0, 0, 0.8),
    0 16px 36px rgba(0, 0, 0, 0.65);
}

.hero .eyebrow,
.hero h1,
.band .eyebrow,
.band h1,
.closing .eyebrow,
.closing h2,
.pricing .eyebrow,
.pricing h2 {
  color: var(--white);
}

.hero .rule,
.band .rule,
.closing .rule,
.pricing .rule {
  background: var(--tint);
}

.hero .lead,
.closing .lead {
  color: var(--tint);
  font-weight: 600;
  font-size: 1.15rem;
  max-width: 36rem;
}

.band .sub,
.pricing .lead {
  color: var(--white);
  font-weight: 600;
  font-size: 1.15rem;
  max-width: 36rem;
}

.hero .eyebrow {
  margin-bottom: 0.65rem;
}

.hero h1 {
  max-width: 11em;
  margin-bottom: 0.55rem;
  font-size: 2.05rem;
}

.hero .partner-line {
  color: #fff;
  margin: 0 0 0.15rem;
  font-size: 0.95rem;
  font-weight: 600;
  text-shadow:
    0 1px 1px rgba(0, 0, 0, 0.95),
    0 2px 6px rgba(0, 0, 0, 0.9),
    0 10px 22px rgba(0, 0, 0, 0.75);
}

.hero .actions {
  margin-top: 0.85rem;
}

.hero .btn {
  text-shadow: none;
  box-shadow: 0 8px 18px rgba(0, 0, 0, 0.4);
}

.hero-call {
  display: none;
  color: #fff;
  font-weight: 600;
  font-size: 0.95rem;
  text-decoration: underline;
  text-underline-offset: 0.18em;
}

.hero .rule {
  background: var(--red);
}

.partner-line {
  margin: 1.25rem 0 0;
  font-weight: 600;
}

.advertise {
  max-width: 40rem;
}

.advertise h2 {
  max-width: 14em;
}

.frame {
  margin: 0;
  border-radius: 12px;
  overflow: hidden;
  border: 1px solid var(--line);
  background: var(--paper);
}

.frame img {
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
}

.logo-marquee {
  overflow: hidden;
  margin-top: 0.5rem;
  padding-block: 0.25rem;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
}

.logo-marquee:focus {
  outline: none;
}

.logo-marquee:focus-visible {
  outline: 2px solid var(--red);
  outline-offset: 4px;
}

.logo-track {
  display: flex;
  width: max-content;
  animation: marquee 100s linear infinite;
}

.logo-marquee:hover .logo-track,
.logo-marquee:focus-within .logo-track {
  animation-play-state: paused;
}

.logo-set {
  display: flex;
  align-items: center;
  gap: 3.25rem;
  margin: 0;
  padding: 0 3.25rem 0 0;
  list-style: none;
}

.logo-item {
  flex: 0 0 auto;
  display: flex;
  align-items: center;
  justify-content: center;
  height: 1.95rem;
  overflow: hidden;
}

.logo-mark {
  display: block;
  flex: none;
  background-color: var(--ink);
  -webkit-mask-repeat: no-repeat;
  mask-repeat: no-repeat;
  -webkit-mask-position: center;
  mask-position: center;
  -webkit-mask-size: 100% 100%;
  mask-size: 100% 100%;
}

.logo-google-ads { width: 9.92rem; }
.logo-google-ads .logo-mark {
  width: 9.92rem;
  height: 2.03rem;
  transform: translate(0, 0.05rem);
  -webkit-mask-image: url("/assets/tools/google-ads.svg");
  mask-image: url("/assets/tools/google-ads.svg");
}

.logo-google-analytics { width: 12.03rem; }
.logo-google-analytics .logo-mark {
  width: 12.03rem;
  height: 1.86rem;
  -webkit-mask-image: url("/assets/tools/google-analytics.svg");
  mask-image: url("/assets/tools/google-analytics.svg");
}

.logo-google-tag-manager { width: 14.24rem; }
.logo-google-tag-manager .logo-mark {
  width: 14.24rem;
  height: 1.85rem;
  -webkit-mask-image: url("/assets/tools/google-tag-manager.svg");
  mask-image: url("/assets/tools/google-tag-manager.svg");
}

.logo-google-business-profile { width: 18.23rem; }
.logo-google-business-profile .logo-mark {
  width: 18.23rem;
  height: 2.14rem;
  transform: translate(0, 0.01rem);
  -webkit-mask-image: url("/assets/tools/google-business-profile.svg");
  mask-image: url("/assets/tools/google-business-profile.svg");
}

.logo-google-search-console { width: 14.49rem; }
.logo-google-search-console .logo-mark {
  width: 15.03rem;
  height: 2.17rem;
  transform: translate(0.04rem, 0.01rem);
  -webkit-mask-image: url("/assets/tools/google-search-console.svg");
  mask-image: url("/assets/tools/google-search-console.svg");
}

.logo-looker-studio { width: 11.80rem; }
.logo-looker-studio .logo-mark {
  width: 11.80rem;
  height: 2.15rem;
  transform: translate(0, 0.01rem);
  -webkit-mask-image: url("/assets/tools/looker-studio.svg");
  mask-image: url("/assets/tools/looker-studio.svg");
}

.logo-youtube { width: 7.64rem; }
.logo-youtube .logo-mark {
  width: 7.68rem;
  height: 1.71rem;
  -webkit-mask-image: url("/assets/tools/youtube.svg");
  mask-image: url("/assets/tools/youtube.svg");
}

.logo-tiktok { width: 7.10rem; }
.logo-tiktok .logo-mark {
  width: 9.86rem;
  height: 4.11rem;
  -webkit-mask-image: url("/assets/tools/tiktok.svg");
  mask-image: url("/assets/tools/tiktok.svg");
}

.logo-wordpress { width: 8.32rem; }
.logo-wordpress .logo-mark {
  width: 10.00rem;
  height: 3.39rem;
  -webkit-mask-image: url("/assets/tools/wordpress.svg");
  mask-image: url("/assets/tools/wordpress.svg");
}

.logo-meta { width: 8.40rem; }
.logo-meta .logo-mark {
  width: 11.77rem;
  height: 5.08rem;
  -webkit-mask-image: url("/assets/tools/meta.svg");
  mask-image: url("/assets/tools/meta.svg");
}

.logo-microsoft { width: 7.95rem; }
.logo-microsoft .logo-mark {
  width: 11.33rem;
  height: 5.08rem;
  -webkit-mask-image: url("/assets/tools/microsoft.png");
  mask-image: url("/assets/tools/microsoft.png");
}

.logo-highlevel { width: 7.59rem; }
.logo-highlevel .logo-mark {
  width: 8.98rem;
  height: 3.08rem;
  -webkit-mask-image: url("/assets/tools/highlevel.svg");
  mask-image: url("/assets/tools/highlevel.svg");
}

@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

.section {
  padding-block: var(--space-2xl);
}

.section.paper {
  background: var(--paper);
}

.section-head {
  max-width: min(var(--measure), 34rem);
  margin-bottom: var(--space-xl);
}

.section-head p:last-child,
.prose p:last-child,
.card p:last-child {
  margin-bottom: 0;
}

.proof-head {
  max-width: min(34rem, 100%);
  margin-bottom: var(--space-xl);
}

.proof-head h2 {
  max-width: 14em;
}

.proof-lead {
  max-width: 32rem;
  margin: 0;
  font-weight: 600;
  color: var(--color-ink);
}

.stats {
  display: grid;
  gap: var(--space-lg) var(--space-md);
  border-top: 3px solid var(--navy);
}

.stat {
  padding: 1.35rem 0 0.25rem;
  min-width: 0;
}

.stat strong {
  display: block;
  font-weight: 800;
  font-size: clamp(2.5rem, 1.1rem + 3.6vw, 4.75rem);
  letter-spacing: -0.04em;
  line-height: 0.92;
  color: var(--navy);
}

.stat-figure,
.stat-figure span {
  color: var(--navy);
}

.stat-figure[data-stat="words"] {
  max-width: 9em;
  font-size: clamp(1.75rem, 0.9rem + 2.2vw, 2.75rem);
  text-wrap: balance;
}

.stat-figure[data-stat="count"] {
  display: grid;
  justify-items: start;
  font-size: clamp(2.6rem, 1rem + 4vw, 5rem);
}

.stat-final,
.stat-visual {
  grid-area: 1 / 1;
  white-space: nowrap;
}

.stat-visual {
  opacity: 0;
}

.stat-slot {
  display: inline-block;
  min-width: var(--slot, 4ch);
  font-variant-numeric: tabular-nums;
  text-align: left;
}

.stat-figure.is-armed {
  opacity: 0;
  transform: translateY(0.75rem);
}

.stat-figure.is-in {
  animation: stat-rise 1.1s var(--ease-spring) forwards;
}

.stat-figure.is-counting .stat-final {
  opacity: 0;
}

.stat-figure.is-counting .stat-visual {
  opacity: 1;
}

.stat > span {
  display: block;
  margin-top: 0.45rem;
  color: var(--meta);
  font-weight: 600;
}

.grid-2 {
  display: grid;
  gap: var(--space-md);
  align-items: start;
}

.card {
  background: var(--color-bg);
  border: 1px solid var(--line);
  border-radius: 12px;
  padding: clamp(1.25rem, 1rem + 1vw, 1.75rem);
  transition: box-shadow 0.45s var(--ease-spring);
}

.card:hover {
  box-shadow: 0 0 0 1px var(--red), 0 16px 32px oklch(0.21 0.04 265 / 0.08);
}

.card h3 {
  margin-bottom: 0.75rem;
}

.card h3 a {
  color: var(--ink);
  text-decoration: none;
}

.card h3 a:hover {
  color: var(--red);
}

.more {
  display: inline-block;
  margin-top: 1.1rem;
  font-weight: 600;
  color: var(--red);
  text-decoration: none;
}

.more:hover {
  text-decoration: underline;
}

.points {
  list-style: none;
  margin: 0;
  padding: 0;
}

.points li {
  display: flex;
  gap: 0.75rem;
  align-items: flex-start;
  padding: 0.9rem 0;
  border-bottom: 1px solid var(--line);
  font-weight: 600;
}

.points li:last-child {
  border-bottom: 0;
}

.sq {
  width: 8px;
  height: 8px;
  margin-top: 0.45rem;
  background: var(--red);
  flex: none;
}

.band {
  position: relative;
  background: var(--red);
  color: var(--white);
  overflow: hidden;
}

.band-inner {
  position: relative;
  padding: 3.25rem 0 3rem;
}

.band h1 {
  max-width: 18ch;
}

.band-num {
  display: none;
}

.crumbs {
  margin: 0 0 1rem;
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--white);
}

.crumbs a {
  color: var(--white);
  text-decoration: underline;
  text-underline-offset: 0.18em;
}

.crumbs a:hover {
  text-decoration: underline;
}

.crumbs [aria-current="page"] {
  color: var(--white);
}

.stack {
  display: grid;
  gap: 1rem;
}

.pricing,
.closing {
  background: var(--red);
  color: var(--white);
  padding-block: var(--space-2xl);
}

.closing {
  background: var(--navy);
}

.closing h2 {
  max-width: 12em;
}

.pricing h2.statement {
  max-width: 14em;
}

.statement {
  font-size: clamp(1.85rem, 4vw, 3rem);
  max-width: 14em;
}

.prose {
  max-width: 42rem;
}

.prose h2 {
  font-size: clamp(1.5rem, 2vw, 1.85rem);
  margin-top: 2rem;
}

.contact-layout {
  display: grid;
  gap: 1.5rem;
  align-items: start;
}

.contact-points a {
  color: var(--ink);
  font-weight: 600;
  text-decoration: none;
}

.contact-points a:hover {
  color: var(--red);
}

.lead-form {
  display: grid;
  gap: 0.15rem;
}

.field {
  margin: 0 0 0.95rem;
}

.field label {
  display: block;
  font-weight: 600;
  margin-bottom: 0.35rem;
}

.req {
  color: var(--red-dark);
  font-weight: 600;
}

input,
textarea {
  width: 100%;
  font: inherit;
  color: var(--ink);
  background: var(--white);
  border: 1px solid #cbd5e1;
  border-radius: 8px;
  padding: 0.75rem 0.8rem;
  min-height: 48px;
}

textarea {
  min-height: 9rem;
  resize: vertical;
}

input[aria-invalid="true"],
textarea[aria-invalid="true"] {
  border-color: var(--red);
}

.field-error {
  min-height: 0;
  margin: 0.35rem 0 0;
  color: var(--red-dark);
  font-size: 0.92rem;
  font-weight: 600;
}

.form-banner {
  margin: 0 0 1rem;
  padding: 0.9rem 1rem;
  background: var(--tint-soft);
  border: 1px solid var(--tint);
  border-radius: 8px;
  color: var(--red-deep);
  font-weight: 600;
}

.form-success {
  padding: 0.5rem 0 0.25rem;
}

.form-success h2 {
  margin-top: 0.35rem;
}

.success-mark {
  display: inline-block;
  width: 8px;
  height: 8px;
  background: var(--check);
  margin-right: 0.45rem;
  vertical-align: middle;
}

.hp {
  position: absolute;
  left: -10000px;
  top: auto;
  width: 1px;
  height: 1px;
  overflow: hidden;
}

.faqs {
  border-top: 1px solid var(--line);
}

.faq {
  border-bottom: 1px solid var(--line);
}

.faq summary {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  align-items: baseline;
  padding: 1.05rem 0;
  cursor: pointer;
  font-weight: 800;
  letter-spacing: -0.03em;
  font-size: 1.15rem;
  line-height: 1.25;
  list-style: none;
}

.faq summary::-webkit-details-marker {
  display: none;
}

.faq summary::after {
  content: "+";
  color: var(--red);
  font-weight: 800;
  flex: none;
}

.faq[open] summary::after {
  content: "-";
}

.faq p {
  margin: 0 0 1.1rem;
  max-width: 40rem;
}

.other-links {
  list-style: none;
  margin: 0;
  padding: 0;
}

.other-links li {
  border-bottom: 1px solid var(--line);
}

.other-links a {
  display: block;
  padding: 0.9rem 0;
  color: var(--ink);
  font-weight: 600;
  text-decoration: none;
}

.other-links a:hover {
  color: var(--red);
}

.site-footer {
  background: var(--navy);
  color: var(--white);
  padding: 3rem 0 1.5rem;
}

.footer-grid {
  display: grid;
  gap: 2rem;
}

.footer-label {
  margin: 0 0 0.75rem;
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.site-footer ul {
  list-style: none;
  margin: 0;
  padding: 0;
}

.site-footer li {
  margin: 0 0 0.45rem;
}

.site-footer a {
  color: var(--white);
  text-decoration: none;
  font-weight: 600;
}

.site-footer a:hover {
  color: var(--tint);
}

.site-footer .brand-name,
.site-footer .footer-label {
  color: var(--white);
}

.site-footer .footer-meta,
.footer-base {
  color: var(--meta-on-navy);
}

.footer-base {
  margin-top: 2rem;
  padding-top: 1rem;
  border-top: 1px solid rgba(226, 232, 240, 0.2);
  font-size: 0.92rem;
}

.mobile-bar {
  position: fixed;
  left: 0;
  right: 0;
  bottom: 0;
  z-index: 35;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.5rem;
  padding: 0.7rem 0.8rem;
  background: var(--white);
  border-top: 1px solid var(--line);
}

.mobile-bar .btn {
  min-height: 48px;
}

.mobile-bar .btn-secondary {
  border-color: var(--ink);
}

.hero :focus-visible,
.band :focus-visible,
.pricing :focus-visible,
.closing :focus-visible,
.cw-hero :focus-visible,
.cw-upgrade :focus-visible,
.site-footer :focus-visible {
  outline-color: var(--white);
}

::selection {
  background: var(--red);
  color: var(--white);
}

@media (min-width: 720px) {
  .wrap {
    width: min(var(--wrap), calc(100% - 4rem));
  }

  .actions {
    flex-direction: row;
    flex-wrap: wrap;
  }

  .stat:nth-child(even) {
    border-left: 1px solid var(--line);
    padding-left: clamp(1rem, 2vw, 2rem);
    margin-top: clamp(1.5rem, 4vw, 3rem);
  }

  .stats {
    grid-template-columns: minmax(0, 1.35fr) minmax(11rem, 0.8fr);
    align-items: start;
  }

  .stat {
    padding-top: 1.5rem;
  }
}

@media (min-width: 800px) {
  .grid-2 {
    grid-template-columns: minmax(0, 1.25fr) minmax(0, 0.75fr);
    gap: clamp(1rem, 2vw, 1.75rem);
  }

  .grid-2 .card:nth-child(2),
  .grid-2 .card:nth-child(3) {
    margin-top: clamp(1.5rem, 4vw, 3rem);
  }

  .stack {
    grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr);
    align-items: start;
  }

  .stack .frame {
    grid-row: 1 / span 3;
  }
}

@media (min-width: 720px) {
  .hero h1 {
    font-size: clamp(2.35rem, 3.2vw, 3.6rem);
    margin-bottom: 0.75rem;
  }
}

@media (min-width: 900px) {

  .band-num {
    display: block;
    position: absolute;
    right: 0;
    top: 1.5rem;
    margin: 0;
    font-size: 7.5rem;
    font-weight: 800;
    letter-spacing: -0.03em;
    line-height: 0.95;
    color: rgba(255, 255, 255, 0.18);
    pointer-events: none;
  }

  .contact-layout {
    grid-template-columns: 0.8fr 1.2fr;
    gap: 2.5rem;
  }

  .footer-grid {
    grid-template-columns: 1.3fr 1.2fr 0.8fr;
  }
}

@media (min-width: 960px) {
  .hero-photo {
    --photo-x: 32%;
    --photo-y: 42%;
    --hero-extra: 7rem;
    --hero-top: -3.5rem;
  }

  .hero-copy {
    left: auto;
    right: max(2rem, 5vw);
    bottom: auto;
    top: 46%;
    width: min(18rem, 28vw);
    max-width: none;
    transform: translateY(-50%);
  }

  .hero-call {
    display: inline-flex;
    align-items: center;
    min-height: 48px;
  }

  .desktop-nav {
    display: flex;
  }

  .menu-toggle,
  .mobile-nav,
  .mobile-bar {
    display: none;
  }

  body.has-bar {
    padding-bottom: 0;
  }
}

@media (max-width: 640px) {
  .logo-item {
    height: 1.6rem;
  }

  .logo-set {
    gap: 2.4rem;
    padding-right: 2.4rem;
  }

  .logo-google-ads { width: 8.16rem; }
  .logo-google-ads .logo-mark { width: 8.16rem; height: 1.67rem; transform: translate(0, 0.04rem); }

  .logo-google-analytics { width: 9.83rem; }
  .logo-google-analytics .logo-mark { width: 9.83rem; height: 1.52rem; }

  .logo-google-tag-manager { width: 11.70rem; }
  .logo-google-tag-manager .logo-mark { width: 11.70rem; height: 1.52rem; }

  .logo-google-business-profile { width: 14.99rem; }
  .logo-google-business-profile .logo-mark { width: 14.99rem; height: 1.76rem; transform: translate(0, 0.01rem); }

  .logo-google-search-console { width: 11.89rem; }
  .logo-google-search-console .logo-mark { width: 12.33rem; height: 1.78rem; transform: translate(0.03rem, 0.01rem); }

  .logo-looker-studio { width: 9.72rem; }
  .logo-looker-studio .logo-mark { width: 9.72rem; height: 1.77rem; transform: translate(0, 0.01rem); }

  .logo-youtube { width: 6.27rem; }
  .logo-youtube .logo-mark { width: 6.30rem; height: 1.40rem; }

  .logo-tiktok { width: 5.83rem; }
  .logo-tiktok .logo-mark { width: 8.09rem; height: 3.37rem; }

  .logo-wordpress { width: 6.83rem; }
  .logo-wordpress .logo-mark { width: 8.21rem; height: 2.78rem; }

  .logo-meta { width: 6.90rem; }
  .logo-meta .logo-mark { width: 9.66rem; height: 4.17rem; }

  .logo-microsoft { width: 6.52rem; }
  .logo-microsoft .logo-mark { width: 9.30rem; height: 4.17rem; }

  .logo-highlevel { width: 6.23rem; }
  .logo-highlevel .logo-mark { width: 7.37rem; height: 2.53rem; }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation: none !important;
    transition: none !important;
  }

  .logo-marquee {
    overflow: visible;
    -webkit-mask-image: none;
    mask-image: none;
    padding-inline: max(1.25rem, calc((100% - var(--wrap)) / 2));
  }

  .logo-track {
    display: block;
    width: auto;
  }

  .logo-set[aria-hidden="true"] {
    display: none;
  }

  .logo-set {
    flex-wrap: wrap;
    justify-content: center;
    width: 100%;
    padding-right: 0;
    row-gap: 0.5rem;
  }

  .hero-photo img {
    transform: none !important;
  }
}

@supports (animation-timeline: view()) {
  @media (prefers-reduced-motion: no-preference) {
    .hero {
      view-timeline-name: --hero-scroll;
      view-timeline-axis: block;
    }

    .hero-photo img {
      animation: hero-parallax linear both;
      animation-timeline: --hero-scroll;
      animation-range: cover 0% cover 100%;
    }

    .section,
    .pricing,
    .closing {
      animation: rise linear both;
      animation-timeline: view();
      animation-range: entry 0% entry 28%;
    }

    .grid-2 .card,
    .stack .card {
      animation: rise linear both;
      animation-timeline: view();
      animation-range: entry 5% entry 45%;
    }

    .grid-2 .card:nth-child(2),
    .stack .card:nth-child(3) { animation-range: entry 12% entry 52%; }
    .grid-2 .card:nth-child(3),
    .stack .card:nth-child(4) { animation-range: entry 18% entry 58%; }
    .grid-2 .card:nth-child(4) { animation-range: entry 24% entry 64%; }

    .cw-pillar {
      animation: rise cubic-bezier(0.16, 1, 0.3, 1) both;
      animation-timeline: view();
      animation-range: entry 8% entry 46%;
    }

    .cw-pillar:nth-child(2) { animation-range: entry 16% entry 56%; }
    .cw-pillar:nth-child(3) { animation-range: entry 24% entry 64%; }
  }
}

@keyframes hero-parallax {
  from { transform: translate3d(0, calc(var(--hero-extra) * 0.42), 0); }
  to { transform: translate3d(0, calc(var(--hero-extra) * -0.36), 0); }
}

@keyframes rise {
  from { opacity: 0; transform: translateY(1rem); }
  to { opacity: 1; transform: none; }
}

@keyframes stat-rise {
  from { opacity: 0; transform: translateY(0.75rem); }
  to { opacity: 1; transform: none; }
}

@container pane (min-width: 42rem) {
  .grid-2 {
    grid-template-columns: minmax(0, 1.25fr) minmax(0, 0.75fr);
    gap: clamp(1rem, 3cqi, 1.75rem);
  }

  .contact-layout {
    grid-template-columns: minmax(0, 0.78fr) minmax(0, 1.22fr);
    gap: var(--space-xl);
  }
}

.form-success {
  transition: opacity 0.45s var(--ease-spring), transform 0.45s var(--ease-spring), display 0.45s allow-discrete;
}

@starting-style {
  .form-success:not([hidden]) {
    opacity: 0;
    transform: translateY(0.5rem);
  }
}

.cw-teaser,
.cw-hero {
  --cw-bg: oklch(14% 0.008 280);
  --cw-accent: oklch(58% 0.24 28);
  --cw-text: oklch(96% 0.004 280);
  background: var(--cw-bg);
  color: var(--cw-text);
}

.cw-logo {
  display: block;
  width: clamp(9.5rem, 42vw, 14rem);
  max-width: 100%;
  height: auto;
  margin: 0 0 var(--space-md);
}

.cw-hero {
  padding-block: var(--space-2xl);
}

.cw-hero .cw-logo {
  width: clamp(11rem, 28vw, 16rem);
}

.cw-hero h1 {
  max-width: 12em;
  color: var(--cw-text);
}

.cw-hero .sub,
.cw-hero .partner-line,
.cw-hero .crumbs,
.cw-hero .crumbs a,
.cw-hero .crumbs [aria-current="page"],
.cw-teaser h2,
.cw-teaser p {
  color: var(--cw-text);
}

.cw-hero .sub,
.cw-hero .partner-line {
  font-weight: 600;
  max-width: 36rem;
}

.cw-hero .sub {
  font-size: clamp(1.05rem, 1rem + 0.3vw, 1.2rem);
  margin-bottom: var(--space-sm);
}

.cw-hero .partner-line {
  margin-top: 0;
}

.cw-index {
  margin: 0 0 var(--space-sm);
  font-weight: 800;
  font-size: 0.75rem;
  letter-spacing: 0.12em;
  line-height: 1.2;
  color: var(--red);
}

.cw-ask h2,
.cw-value h2,
.cw-upgrade h2 {
  max-width: 16em;
}

.cw-ask-side,
.cw-teaser-side,
.cw-value-side {
  margin-top: var(--space-lg);
}

.cw-ask-side p,
.cw-teaser-side p,
.cw-value-side p {
  margin-bottom: var(--space-md);
  font-weight: 600;
}

.cw-pillars {
  display: grid;
  gap: var(--space-lg);
  margin-top: var(--space-xl);
}

.cw-pillar {
  min-width: 0;
  padding: clamp(1.25rem, 1rem + 1vw, 2rem);
  background: var(--paper);
  border-top: 3px solid var(--navy);
}

.cw-pillar:nth-child(2) {
  border-top-color: var(--red);
}

.cw-pillar h3 {
  margin-bottom: var(--space-sm);
  color: var(--navy);
}

.cw-pillar p:last-child {
  margin-bottom: 0;
}

.cw-upgrade {
  background: var(--red);
  color: var(--white);
  padding-block: var(--space-2xl);
}

.cw-upgrade h2,
.cw-upgrade p {
  color: var(--white);
}

.cw-upgrade p {
  margin: 0;
  max-width: 28rem;
  font-weight: 600;
  font-size: clamp(1.05rem, 1rem + 0.3vw, 1.2rem);
}

.cw-value {
  border-top: 3px solid var(--navy);
}

.cw-value h2 {
  color: var(--navy);
}

.cw-teaser {
  border: 0;
}

.cw-teaser .btn,
.cw-hero .btn:not(.btn-line) {
  background: var(--cw-accent);
  border-color: var(--cw-accent);
  color: #fff;
}

.cw-teaser .btn:hover,
.cw-hero .btn:not(.btn-line):hover {
  background: var(--cw-accent);
  border-color: var(--cw-accent);
  color: #fff;
  box-shadow: none;
}

.cw-hero .btn-line {
  color: var(--cw-text);
  border-color: color-mix(in oklch, var(--cw-text) 55%, transparent);
}

.cw-hero .btn-line:hover {
  background: transparent;
  color: var(--cw-text);
  border-color: var(--cw-text);
}

.cw-teaser .actions {
  align-items: center;
}

.cw-teaser .more {
  margin-top: 0;
  color: var(--cw-text);
  text-decoration: underline;
  text-underline-offset: 0.18em;
}

@container pane (min-width: 42rem) {
  .cw-hero-grid,
  .cw-ask,
  .cw-upgrade-grid,
  .cw-value-grid,
  .cw-teaser-grid {
    display: grid;
    grid-template-columns: minmax(0, 1.4fr) minmax(14rem, 0.72fr);
    gap: var(--space-xl);
    align-items: start;
  }

  .cw-hero-copy,
  .cw-ask-side,
  .cw-teaser-side,
  .cw-value-side,
  .cw-upgrade-grid p {
    margin-top: clamp(1.5rem, 4vw, 3rem);
  }

  .cw-ask .eyebrow {
    grid-column: 1 / -1;
  }

  .cw-pillars {
    grid-template-columns: minmax(0, 1.35fr) minmax(0, 0.7fr);
    align-items: start;
  }

  .cw-pillar:nth-child(1) {
    grid-column: 1 / -1;
    display: grid;
    grid-template-columns: minmax(8rem, 0.45fr) minmax(0, 1.4fr);
    gap: var(--space-lg);
    align-items: end;
  }

  .cw-pillar:nth-child(2) {
    grid-column: 2;
    margin-top: clamp(2rem, 5vw, 4rem);
  }

  .cw-pillar:nth-child(3) {
    grid-column: 1;
  }
}

/* ==========================================================================
   Paper cutout layer
   Hand-cut cardstock look in the house palette: navy, white paper, one red.
   Shapes here are torn strips, cut circles and stacked sheets with tape.
   Decoration only. Motion is transform and opacity, and it stops for
   visitors who prefer reduced motion.
   ========================================================================== */

:root {
  --cut-lift: drop-shadow(0 3px 5px oklch(0.21 0.04 265 / 0.22)) drop-shadow(0 1px 1px oklch(0.21 0.04 265 / 0.28));
  --cut-lift-dark: drop-shadow(0 4px 8px rgb(0 0 0 / 0.45)) drop-shadow(0 1px 1px rgb(0 0 0 / 0.5));
  --cut-well: inset 0 3px 7px oklch(0.21 0.04 265 / 0.16), inset 0 1px 2px oklch(0.21 0.04 265 / 0.18);
  --tape: oklch(0.89 0.05 20 / 0.82);
  --deckle: polygon(0 55%, 4% 20%, 9% 62%, 15% 25%, 21% 70%, 27% 30%, 33% 58%, 40% 18%, 46% 64%, 53% 28%, 59% 72%, 66% 22%, 72% 60%, 79% 26%, 85% 68%, 91% 30%, 96% 62%, 100% 35%, 100% 100%, 0 100%);
}

/* cardstock grain over the whole page */
body::after {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 60;
  pointer-events: none;
  opacity: 0.06;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='240' height='240'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.8' numOctaves='3' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0.02 0 0 0 0 0.09 0 0 0 1 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* torn top edges, drawn in each section's own colour */
.section.paper,
.pricing,
.closing,
.cw-teaser,
.site-footer {
  position: relative;
}

.section.paper::before,
.pricing::before,
.closing::before,
.cw-teaser::before,
.site-footer::before {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  top: -11px;
  height: 12px;
  background: inherit;
  clip-path: var(--deckle);
  pointer-events: none;
}

.section.paper::before { background: var(--paper); }
.pricing::before { background: var(--red); }
.closing::before,
.site-footer::before { background: var(--navy); }
.cw-teaser::before { background: var(--cw-bg); }

/* eyebrow becomes a hand-cut label */
.eyebrow {
  width: fit-content;
  padding: 0.4rem 0.8rem 0.45rem 0.65rem;
  background: var(--white);
  clip-path: polygon(0 10%, 100% 0, 97% 100%, 2% 90%);
  filter: var(--cut-lift);
}

.section.paper .eyebrow { background: var(--white); }

.eyebrow .rule {
  width: 0.6rem;
  height: 0.6rem;
  clip-path: polygon(8% 0, 100% 12%, 90% 100%, 0 86%);
}

.pricing .eyebrow,
.closing .eyebrow,
.band .eyebrow {
  background: var(--navy);
  filter: var(--cut-lift-dark);
}

.pricing .eyebrow .rule,
.band .eyebrow .rule { background: var(--red); }

.closing .eyebrow { background: var(--red); }
.closing .eyebrow .rule { background: var(--white); }

/* buttons feel pressed out of card */
.btn {
  border-radius: 9px 13px 8px 12px;
  box-shadow: 0 4px 0 var(--red-deep), 0 8px 14px oklch(0.21 0.04 265 / 0.22);
}

.btn:hover {
  transform: translateY(-3px) rotate(-0.6deg);
  box-shadow: 0 6px 0 var(--red-deep), 0 12px 18px oklch(0.21 0.04 265 / 0.24);
}

.btn:active {
  transform: translateY(3px) scale(0.98);
  box-shadow: 0 1px 0 var(--red-deep), 0 3px 6px oklch(0.21 0.04 265 / 0.2);
}

.btn-secondary,
.btn-secondary:hover {
  box-shadow: 0 4px 0 var(--navy), 0 8px 14px rgb(0 0 0 / 0.25);
  border-color: var(--white);
}

.btn-line,
.btn-line:hover {
  box-shadow: none;
}

.hero .btn {
  box-shadow: 0 4px 0 var(--red-deep), 0 10px 18px rgb(0 0 0 / 0.45);
}

/* hero: cut paper panel over the photo */
.hero-copy {
  padding: 1.1rem 1.15rem 1.2rem;
  text-shadow: none;
  filter: var(--cut-lift-dark);
}

.hero-copy::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  background: var(--navy);
  clip-path: polygon(1% 3%, 98% 0, 100% 95%, 62% 100%, 0 97%);
}

.hero-copy::after {
  content: "";
  position: absolute;
  left: 1.1rem;
  top: -0.55rem;
  width: 4.5rem;
  height: 1.1rem;
  background: var(--tape);
  transform: rotate(-4deg);
}

.hero h1 {
  text-shadow: none;
}

.hero .partner-line {
  text-shadow: none;
  color: var(--tint);
}

/* stats sit on a torn navy strip */
.stats {
  border-top: 0;
  position: relative;
  padding-top: 0.35rem;
}

.stats::before {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  top: 0;
  height: 7px;
  background: var(--navy);
  clip-path: polygon(0 30%, 7% 0, 16% 55%, 27% 10%, 38% 65%, 49% 15%, 61% 70%, 72% 20%, 84% 75%, 93% 10%, 100% 45%, 100% 100%, 0 100%);
}

/* cards: stacked sheets with a strip of tape */
.card {
  position: relative;
  border: 0;
  border-radius: 6px 12px 7px 10px;
  --sheet: var(--tint);
  --sx: 8px;
  box-shadow: var(--sx) 8px 0 -1px var(--sheet), 0 2px 3px oklch(0.21 0.04 265 / 0.12), 0 10px 22px oklch(0.21 0.04 265 / 0.1);
  transition: transform 0.45s var(--ease-spring), box-shadow 0.45s var(--ease-spring);
}

.card::after {
  content: "";
  position: absolute;
  left: 50%;
  top: -0.6rem;
  width: 4.75rem;
  height: 1.2rem;
  margin-left: -2.375rem;
  background: var(--tape);
  box-shadow: 0 1px 2px oklch(0.21 0.04 265 / 0.12);
  transform: rotate(-3deg);
}

.card:nth-child(even)::after {
  transform: rotate(4deg);
}

.card:hover {
  transform: translateY(-4px) rotate(-0.5deg);
  box-shadow: var(--sx) 11px 0 -1px var(--sheet), 0 4px 6px oklch(0.21 0.04 265 / 0.14), 0 18px 32px oklch(0.21 0.04 265 / 0.14);
}

.grid-2 > .card:nth-child(even) {
  --sheet: var(--navy);
  --sx: -8px;
}

.card:nth-child(even):hover {
  transform: translateY(-4px) rotate(0.5deg);
}

/* list markers: hand-cut dots */
.sq {
  width: 0.7rem;
  height: 0.7rem;
  margin-top: 0.35rem;
  clip-path: polygon(10% 4%, 100% 0, 92% 96%, 0 100%);
}

.points li {
  border-bottom: 0;
  background-image: linear-gradient(90deg, var(--line) 0 100%);
  background-size: 100% 2px;
  background-repeat: no-repeat;
  background-position: bottom left;
}

.points li:last-child {
  background-image: none;
}

/* frames and photos mounted like prints */
.frame {
  border: 0;
  border-radius: 4px;
  padding: 0.5rem;
  background: var(--white);
  box-shadow: 0 2px 3px oklch(0.21 0.04 265 / 0.12), 0 12px 26px oklch(0.21 0.04 265 / 0.12);
  transform: rotate(-0.6deg);
}

/* red and navy bands get layered sheets in the corner */
.pricing,
.closing {
  isolation: isolate;
  overflow-x: clip;
  clip-path: inset(-12px 0 0 0);
}

.band {
  overflow: hidden;
  isolation: isolate;
}

.pricing > .wrap,
.closing > .wrap {
  position: relative;
  z-index: 1;
}

.band-inner { z-index: 1; }

.pricing::before,
.closing::before {
  z-index: 2;
}

/* form fields read as wells cut into the page */
input,
textarea {
  border-radius: 7px 10px 6px 9px;
  box-shadow: var(--cut-well);
}

/* footer brand sits on a paper tag */
.footer-brand .logo {
  filter: var(--cut-lift-dark);
}


@media (min-width: 960px) {
  .hero-copy {
    width: min(20rem, 30vw);
    padding: 1.5rem 1.5rem 1.6rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  .card:hover,
  .btn:hover {
    transform: none;
  }
}

/* lead icons on cut paper tags (drawn by /js/leads.js) */
.lead-tag {
  position: absolute;
  z-index: 1;
  width: clamp(3.5rem, 2.6rem + 3vw, 5.25rem);
  aspect-ratio: 1;
  padding: 0.55rem;
  pointer-events: none;
  background: var(--white);
  clip-path: polygon(4% 6%, 96% 0, 100% 92%, 58% 100%, 0 95%);
  filter: var(--cut-lift-dark);
}

.lead-tag::after {
  content: "";
  position: absolute;
  left: 30%;
  top: 0;
  width: 40%;
  height: 0.6rem;
  background: var(--tape);
  transform: rotate(-5deg);
}

.lead-tag svg {
  display: block;
  width: 100%;
  height: 100%;
  overflow: visible;
}

.lead-ico {
  fill: none;
  stroke: var(--red);
  stroke-width: 3;
  stroke-linecap: round;
  stroke-linejoin: round;
  transform-box: fill-box;
  transform-origin: 50% 15%;
}

.lead-ico path {
  transition: stroke-dashoffset 1.1s var(--ease-spring);
}

.t-a { left: 7%; top: 14%; transform: rotate(-6deg); }
.t-b { left: 13%; top: 48%; transform: rotate(4deg); }
.t-c { left: 58%; top: 9%; transform: rotate(-3deg); }

/* social glyph tags: outline draws, solid glyph fades in */
.lead-ico.glyph { stroke-width: 0.7; }
.lead-ico .gf { fill: var(--red); stroke: none; opacity: 0; transition: opacity 0.6s var(--ease-spring); }
.is-drawn .lead-ico .gf { opacity: 1; }
.t-glyph { width: clamp(3rem, 2.3rem + 2.4vw, 4.4rem); padding: 0.7rem; }
.t-d { left: 23%; top: 27%; transform: rotate(5deg); }
.t-e { left: 25%; top: 64%; transform: rotate(-5deg); }
.t-f { left: 6%; top: 76%; transform: rotate(6deg); }
.t-g { left: 60%; top: 74%; transform: rotate(-4deg); }

.closing .lead-tag { background: var(--red); }
.closing .lead-ico { stroke: var(--white); }
.pricing .lead-tag { background: var(--navy); }
.pricing .lead-ico { stroke: var(--tint); }

.t-corner {
  right: clamp(1.25rem, 6vw, 6rem);
  bottom: clamp(1.5rem, 4vw, 3.5rem);
  width: clamp(4.5rem, 3rem + 4vw, 7rem);
  transform: rotate(5deg);
}

.is-drawn .m-ring { animation: lead-ring 5s ease-in-out infinite; }
.is-drawn .m-buzz { animation: lead-buzz 4.2s linear infinite; }
.is-drawn .m-pop { animation: lead-pop 4.8s var(--ease-spring) infinite; }

@keyframes lead-ring {
  0%, 70%, 100% { transform: rotate(0); }
  74% { transform: rotate(14deg); }
  78% { transform: rotate(-12deg); }
  82% { transform: rotate(8deg); }
  86% { transform: rotate(-5deg); }
  90% { transform: rotate(0); }
}

@keyframes lead-buzz {
  0%, 76%, 100% { transform: translate(0, 0); }
  78%, 82%, 86% { transform: translate(-1.5px, 0) rotate(-2deg); }
  80%, 84%, 88% { transform: translate(1.5px, 0) rotate(2deg); }
}

@keyframes lead-pop {
  0%, 78%, 100% { transform: scale(1); }
  84% { transform: scale(1.12) rotate(-3deg); }
  90% { transform: scale(1); }
}

@media (max-width: 959px) {
  .t-a { left: 5%; top: 6%; }
  .t-b, .t-f, .t-g { display: none; }
  .t-c { left: auto; right: 6%; top: 6%; }
  .t-d { left: 6%; top: 30%; }
  .t-e { left: auto; right: 7%; top: 30%; }
}

@media (max-width: 719px) {
  .t-corner {
    top: clamp(1.5rem, 4vw, 3.5rem);
    bottom: auto;
    right: 1.25rem;
    width: 3.75rem;
  }
}

/* Canadian owned badge */
.ca-badge {
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  width: fit-content;
  margin: 0 0 0.8rem;
  padding: 0.35rem 0.75rem 0.4rem 0.45rem;
  background: var(--white);
  color: var(--ink);
  font-size: clamp(0.7rem, 0.66rem + 0.15vw, 0.8rem);
  font-weight: 800;
  line-height: 1.2;
  white-space: nowrap;
  clip-path: polygon(0 8%, 100% 0, 98% 100%, 2% 92%);
  transform: rotate(-1.5deg);
}

.ca-badge .draw-svg {
  flex: none;
  width: 1.5rem;
  height: 1.5rem;
  overflow: visible;
}

.ca-badge .lead-ico { stroke-width: 3.2; }

.ca-badge-foot {
  margin-top: 0.25rem;
  transform: rotate(-1deg);
}

/* who we help */
.who-grid {
  display: grid;
  gap: var(--space-xl) var(--space-lg);
}

.who-col h3 {
  display: flex;
  align-items: center;
  gap: 0.6rem;
  margin-bottom: 1rem;
}

.col-ico {
  flex: none;
  width: 2.5rem;
  height: 2.5rem;
  padding: 0.3rem;
  background: var(--white);
  overflow: visible;
  clip-path: polygon(6% 4%, 100% 0, 94% 100%, 0 94%);
  filter: var(--cut-lift);
}

.chips {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem 0.5rem;
  margin: 0;
  padding: 0;
  list-style: none;
}

.chips li {
  padding: 0.45rem 0.8rem 0.5rem;
  background: var(--white);
  font-weight: 600;
  font-size: 0.95rem;
  line-height: 1.2;
  clip-path: polygon(2% 8%, 99% 0, 100% 90%, 0 100%);
  box-shadow: inset 0 -3px 0 var(--tint);
}

.chips li:nth-child(3n + 2) {
  clip-path: polygon(0 0, 98% 10%, 100% 100%, 3% 92%);
}

.chips li:nth-child(4n + 3) {
  background: var(--navy);
  color: var(--white);
  box-shadow: inset 0 -3px 0 var(--red);
}

.who {
  background: var(--tint-soft);
}

.who-close {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1rem 1.5rem;
  margin-top: var(--space-xl);
}

.who-any {
  margin: 0;
  padding: 0.5rem 1rem 0.6rem;
  background: var(--red);
  color: var(--white);
  font-weight: 800;
  font-size: clamp(1.2rem, 1rem + 1vw, 1.6rem);
  clip-path: polygon(0 10%, 100% 0, 97% 100%, 2% 88%);
  transform: rotate(-1deg);
}

@media (min-width: 800px) {
  .who-grid { grid-template-columns: 1.2fr 0.8fr; }
}